Pinpoint
customers
who are
looking for what
you sell.
A Sardarji
and his wife
are
traveling by
car from
Delhi
to
Mumbai.
After almost
twenty-four
hours on the
road,
they're too
tired
to continue,
and they
decide to
stop for a
rest. They
stop at a
nice hotel
and take a
room, but
they only
plan to
sleep for
four
hours and
then get
back on the
road.
When they
check out
four hours
later, the
desk clerk
hands them
a bill for
Rs. 5000/-
The Sardarji
explodes and
demands to
know why
the charge
is so high.
He tells the
clerk
although
it's a nice
hotel,
the rooms
certainly
aren't worth
Rs. 5000/-
When the
clerk tells
him Rs.
5000/- is
the standard
rate, The
man insists
on speaking
to the
Manager. The
Manager
appears,
listens to
the
Sardarji,
and then
explains
that the
hotel has an
Olympic-sized
pool and a
huge
conference
center that
were
available
for the
husband and
wife to use.
But we
didn't use
them", the
Sardarji
complains.
Well, they
are here,
and you
could have,"
explains the
Manager.
He goes on
to explain
they could
have taken
in one of
the shows
for which
the hotel is
famous. "The
best
entertainers
from,
Hollywood
and
Las Vegas
perform
here," the
Manager
says.
But we
didn't go to
any of those
shows,"
sardarji
complains
again.
"Well, we
have them,
and you
could have",
the Manager
replies.
No matter
what
facility the
Manager
mentions,
the sardarji
replies
"But we
didn't use
it". The
Manager is
unmoved, and
eventually
the
Sardarji
finally
gives up and
agrees to
pay. He
writes a
check and
gives it to
the Manager.
The Manager
is surprised
when he
looks at the
check.
"But sir,"
he says,
"this check
is only made
out for
Rs.1500/."
"That's
right," says
the
sardarji, "I
charged you
Rs. 3500/-
for sleeping
with my
wife."
"But I
didn't!"
exclaims the
Manager.
"Well," the
Sardarji
replies,
"she was
here, and
you could
have."